What Does a Possible Microsoft-Yahoo Merger Mean to You, Search Engine Marketer?

July 31st, 2008 by selaplanadotcom

Last year Google generated $18.12 billion in revenue while its chief pay per click rival Yahoo added $7.12 billion in revenue to its balance sheet. The majority of these revenues came from the popular and traditional pay per click advertising model. Much has been written about the possible merger between these conglomerates. What would a merger between these companies mean to you, the Search Engine Marketer?

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