I call it the “Google Juggle”. Much has been written about the power and success of Google over recent years (including a monumentally successful IPO). Although Google is constantly attempting to re-invent itself through creative applications and corporate acquisitions, its core business remains Search. Search is its strength and Search is its largest revenue stream. Google is dominant in both Organic (free) and Pay-Per-Click searching. A natural outgrowth of Internet Search Engines is the Search Engine Optimization Business or SEO.
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