The underperformance of many organisational websites has its origins in low expectations. More often than not, such websites look sadly like a print brochure pasted on the web only because the ‘owners’ of the site erroneously expect visitors to read the content off their computer screens in just the same way as they would a hardcopy of the brochure. And the real irony in the midst of all this confusion is the fact that, if leveraged properly, the Web can deliver so much more… far more than many of us expect it to.
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